An image-led digital showroom that places sculptural furniture in a considered architectural setting.
Illustrative design study. Not a client commission or live business.
WD / STUDY 02IMAGE / FORM / INTERFACE+
THE QUESTION
How can a furniture website communicate the relationship between an object and the space around it?
VISUAL DIRECTION
Use the space as part of the identity. Monochrome photography, expressive forms, and quiet object labels create a showroom with a distinct point of view.
THE EXPERIENCE
An image-led project index makes room for the work. Material notes and clear object information sit inside a precise editorial grid.
Visual direction
Showroom concept
Content architecture
01 / TYPOGRAPHIC CONTRAST
Object.
Space.
Perspective.
DISPLAY EXPRESSION + PRECISE UTILITY TYPE
02 / PALETTE
01 INK02 PAPER03 SIGNAL
Chalk white, ink black, and sculptural greys give the imagery space. Oxblood marks a deliberate point of emphasis.
03 / MATERIAL DETAIL
PHOTOGRAPHIC DEPTH × DRAWING PRECISION
FROM ART DIRECTION TO INTERFACE
An archive you
can move through.
The object and its setting lead the composition. Quiet navigation and an archival index leave space for the work.
INTERACTIVE LAYOUT STUDY / NOT A SHOP
INTERFACE / RESPONSIVE PROOFWIDE LAYOUT
OBJECT / ROOMCOLLECTION / MATERIAL+
THE SPATIAL ARCHIVE
An object.A new perspective.
01 / SCULPTURAL SEATING
+
IMAGE / FORM / FUNCTION↗
Switch the viewport. Watch the same content adapt.
A CONCEPTUAL JOURNEY
A different perspective.
The image brings the atmosphere. The interface gives visitors a clear next step.
